In new geographies, that also could make sense, but there are opportunities for partnerships that we see that could be compelling. That made just more sense.īuilding on our existing presence in a geography makes sense under the brands that we have. In 2020, right as COVID hit, we closed the acquisition of the Center for Balanced Living in Columbus, Ohio, and we very quickly changed that name to The Emily Program because we have a very strong presence in Ohio. In the geographies that we’re in, we tend to look not at confusing the market with another brand, but really rallying around one brand. When you talk about the geographic perspective, would that be further partnering with folks in markets where you already work? Or would it be using potential deals to enter new geographies? It’s both from a geographic partnership standpoint, as well as scope of services.
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We cover the full spectrum and are very committed to that.Īnd when you look at that full spectrum and continue to do more in those areas, there’s likely an opportunity to have different approaches to the market at different acuity levels. We have inpatient to residential to a full-day program with PHP, a half-day program with IOP, individual therapy, outpatient and outpatient groups. Our perspective on our space that is pretty comprehensive. But I can’t really go into any kind of detail about those conversations. We’re always looking at different opportunities, so there are always conversations happening. Each has a very deep history, and a lot of people know and support the work they’ve done, so we wanted to keep those brands, as opposed to coming up with some new name that would absorb them In terms of brand additions, do you have anything in the works? The parent company has the corporate functions that will be supporting both brands, and we fully expect we will have more brands that will join.īoth Veritas and The Emily Program have very, very strong brands, particularly in their regions, and we wanted to maintain that. That said, why was renaming the parent company important? Even with the birth of Accanto, those brands will remain in place. The new name comes just a few months after The Emily Program and Veritas Collaborative merged. In Italian, “accanto” means “beside,” so that fits well with this concept of being beside them through their journey. We may be highly engaged in that journey at the beginning or during an intense period, but even long after clients are on a good path to recovery, we want to be there for them. Willcutts: What we really wanted to highlight is a message that pointed toward one of our fundamental beliefs: that we need to be with our clients through their journey. BHB: Can you tell me a little bit about how you chose the name Accanto? Know a top leader who’d like to be profiled in an upcoming Q&A? Drop us a line at. Inside the C-Suite shines a spotlight on executives in the behavioral health space.
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